At Persollo, we usually come across some pretty great questions that our customers tend to ask. With this post, I hope to clear up common queries about how we work, our technology, and our influencers. I've answered the most important ones below.
I'VE NEVER USED AN INSTANT CHECKOUT BEFORE, WHAT'S THE DEAL?
Our instant checkout technology essentially means that there is only one step between your item listing and your customer's payment. Hence, the instant checkout works to eliminate the burden of the online 'shopping cart', and the high abandonment rate that tends to come along with it (average shopping cart abandonment rate is 68%). Ultimately, having a single-page checkout lessens the probability of a potential customer dropping out of a purchase at its most crucial decision-making moment - allowing you to optimise your conversion rates.
Creating an instant checkout for your personal store, small business, or established brand is crazy simple. All you have to do is create an account on our site, enter a few details about your products, and upload some photos before an instant checkout link is automatically generated for you to start globally selling with!
WHAT IS IT EXACTLY THAT PERSOLLO CAN DO FOR SMALL BOUTIQUE LABELS LIKE US?
The Persollo Team has had extensive experience working with over 700 small boutique labels, so we know exactly how to help you increase sales, distribution and exposure. Persollo has recognised the increasing importance of social selling, and we will thus encourage you to promote your products over platforms such as Facebook, Instagram, and Youtube. Placing links on social media platforms to a customised instant checkout has proven to increase conversion rates by over 300%. Ultimately, Persollo can help small boutique labels realise and optimise the benefits of social selling and also activate new distribution/sales channels through key affiliates and social media influencers, rewarding them with a clip per sale.
OK, I'VE CREATED MY FIRST INSTANT CHECKOUT. WHAT DO I DO NEXT?
Now that you have your first instant checkout, you are free to embed the links into any social platforms - this even includes blogs, websites and digital magazines! You may even choose to work with an Influencer to promote your products even further.
Here are some of the features our businesses use every day:
Add Branded Checkout: Quickly create beautiful checkout for your product and start accepting payments straight away on Facebook, Blog, Instagram, Youtube. No more complicated ecommerce websites, no more conversion-killing shopping carts. Sell in 1 click.
Share on Social Media & Add to Blog: Start converting your likes into sales with instant checkout that allows single-click purchase capability from social media posts. Just share the instant checkout on Facebook, Instagram, Twitter. Monetise your blog by adding “buy now” button with instant checkout.
Affiliate Campaigns: Promote and sell your products through affiliates/social media influencers. Set % you want to give to your affiliates per each sale generated through your instant checkout shared on their social media and blog.
The instant checkout solution coupled with affiliate/influencer campaigns has demonstrated increased sale conversions from social media post by 300%.
HOW DO INSTANT CHECKOUTS WORK ON FACEBOOK AND INSTAGRAM? DO YOU HAVE ANY EXAMPLES?
The link(s) to your instant checkout can be pasted anywhere over your social media accounts. This way, you are able to promote to a wide range of consumers at a low cost. We recently worked with New Balance to encourage sales of the #NB420 sneaker line on Instagram, Facebook and via Newsletter campaign. In the case of Instagram, the Influencer embedded the Persollo link into his/her 'bio', which immediately directed customers to the instant checkout:
Detailed description of New Balance social selling campaign please find here.
Similarly, instant checkouts are able to be fitted into company websites. This can be done by placing a Persollo link behind any shown product on an online store. Take a look at the Cecily Clune website and click “Buy Now” button to see how this works.
Other brand case studies please check here.
HOW MUCH DOES THE INSTANT CHECKOUT COST?
Great news - creating an instant checkout is completely free. This means that all businesses are able to have fast and easy access to our technology in order to start selling and increasing conversion rates immediately.
We only start charging when the sales start to happen. Currently, businesses only have to pay a 5.9% + 30 cents per sale - this completely includes all transaction fees. We must also mention that selling via the Persollo instant checkout costs less than selling over larger platforms such as eBay and Shopify. All businesses have access to payment dashboard and all their customer data in real time..
WHAT INTEGRATION IS REQUIRED?
Absolutely no integration is required. You are able to have a branded Persollo profile including a dashboard showing all payment information and customers data and purchase details. We strive to make the user experience as simple and streamlined as possible, and businesses can thus export all your orders in one click as CSV-file.
I WANT TO USE AFFILIATES AND INFLUENCERS TO PROMOTE AND SELL MY PRODUCTS. HOW DOES THIS WORK?
At Persollo, we've also spent lots of time working with affiliates and Influencers. We'll be happy to recommend a bunch of great people with large followings and engagement rates to help achieve your sales targets. Our team can also brief the chosen Influencers on the expected style of content, captions, and sales goals.
Generally, Influencers will post bright, catchy content promoting your product(s) over their social media platforms. The largest benefit of teaming up with Influencers is that you'll be able to reach an extremely large, yet specific group of consumers. Given a wonderful product, the hype generated by social selling posts tends to result in responses and interactions from the get-go. The instant checkout converts the desire and social engagement into sale in less then 15 seconds. In such way impulse buyers (influencers’ audience) have no chance to change their mind J. Our technology is designed the way that each business can reward their affiliates and influencers with a % clip per each sale they generate.
HOW DO I REWARD MY AFFILIATES AND INFLUENCERS? DO I PAY A % COMMISSION PER EACH SALE THEY GENERATE FOR ME ON THEIR SOCIAL MEDIA PLATFORMS?
Our technology is designed in such way that each business can reward their affiliates and influencers with a % commission per each sale they generate. % commission for each Influencer you choose to work with, and the product you are aiming to promote is different and may vary between 5% to 25%.
We will have discussions with the business/brand and with all potential Influencers before the start of the campaign or post to eliminate any uncertainties. The Persollo Team strives to foster a transparent relationship between all parties, and also hopes to always find a balance so that everyone is satisfied with the price being paid.
Generally, more popular Influencers with higher engagement rates will expect higher compensations for their promotions. Furthermore, from time to time, Influencers may also accept the product they are promoting as a full or partial form of payment.
WHAT ARE THE MOST SUCCESSFUL INSTANT CHECKOUT CAMPAIGNS?
One of our most successful campaigns was with New Balance Singapore and Australian UGG Original. By working with more than 50 amazing, trendy Influencers and our instant checkout technology, we were able to sell 60% of pre-sale stock in just four days, and achieve an extremely high conversion rate of 14% through influencers. You can learn more about this case here.
WHAT IS PERSOLLO'S POINT OF DIFFERENTIATION IN COMPARISON TO OTHER COMPANIES IN THE MARKETPLACE?
Persollo currently has no direct competitors. Our technology is unique, and we deliver the highest ROIs from social media marketing through our easy-to-use instant checkout and AI-powered influencer campaigns. We go beyond generating likes, comments, and brand awareness into driving direct responses from consumers - real life sales. Our achievement of attaining a 300% increase in conversion rates is still yet to be rivalled.
Check us out, and create your own instant checkout here.